Latest News & Articles
Celebrating the essential role of play in children’s lives
11/06/2024
To mark the first International Day of Play, we asked children in Brussels about their thoughts on play. Their responses remind us of the profound impact play has on their
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Celebrating the First International Day of Play
10/06/2024
Tomorrow is a landmark day for play. It is the first-ever International Day of Play adopted by the United Nations. This occasion is a significant milestone in the recognition of
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Towards a hybrid future for play: integrating digital and physical experiences
21/05/2024
Children are growing up surrounded by technology from an early age. Smartphones, tablets, and gaming consoles offer captivating experiences that can entertain, educate, and connect. In today’s digital age, where
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Toy Industries of Europe celebrates UN’s adoption of International Day of Play
26/03/2024
Toy Industries of Europe (TIE) celebrates the United Nations General Assembly’s decision to designate June 11 as the International Day of Play. As longtime advocates for the value of play,
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As the voice of reputable toy manufacturers in in the EU, Toy Industries of Europe (TIE) and its members know just how important play is in children’s lives. We actively work to champion this knowledge with European and national policymakers. You can find out more about the benefits of play in the play4 section of this website.