To mark the first International Day of Play, we asked children in Brussels about their thoughts on play. Their responses remind us of the profound impact play has on their happiness and development. Play is essential to a child’s well-being and development. With enough playtime, children are more likely to grow into healthy, happy, and...
Tomorrow is a landmark day for play. It is the first-ever International Day of Play adopted by the United Nations. This occasion is a significant milestone in the recognition of this fundamental right for every child. Play is a cornerstone of childhood that helps kids build strength, confidence and important life skills. Play empowers children...
Children are growing up surrounded by technology from an early age. Smartphones, tablets, and gaming consoles offer captivating experiences that can entertain, educate, and connect. In today’s digital age, where screens and algorithms compete for attention, the role of toys and play experiences may seem uncertain. At a recent TIE Playmakers’ Conversation on the future...
Toy Industries of Europe (TIE) celebrates the United Nations General Assembly’s decision to designate June 11 as the International Day of Play. As longtime advocates for the value of play, we are thrilled to witness its formal recognition by more than 140 countries. “Play is not just a pastime; play is crucial for children’s growth...
