Play

is the lens through which children experience the world

Play is a Great Medicine

Time for play every day keeps the doctor away

WHY PLAY IS IMPORTANT TO CHILDREN

so says the American Academy of Pediatrics

Play 4 Skills

Play 4 healthy lifestyles

Play 4 the future

Play 4 creativity

Play 4 fun Play 4 values
Celebrating the essential role of play in children’s lives
To mark the first International Day of Play, we asked children in Brussels about their thoughts on play. Their responses remind us of the profound impact play has on their happiness and development.
Celebrating the First International Day of Play
Tomorrow is a landmark day for play. It is the first-ever International Day of Play adopted by the United Nations. This occasion is a significant milestone in the recognition of this fundamental right for every child. Play is a cornerstone of childhood that helps kids build strength, confidence and important life skills.
Five toys that were an antidote to COVID anxiety
The couple of years when we were at the height of COVID were stressful, to say the least. It’s still having a big impact on our lives but, at the time of writing (fingers crossed), we are no longer planning around lockdowns.
Towards a hybrid future for play: integrating digital and physical experiences
Children are growing up surrounded by technology from an early age. Smartphones, tablets, and gaming consoles offer captivating experiences that can entertain, educate, and connect. In today’s digital age, where screens and algorithms compete for attention, the role of toys and play experiences may seem uncertain.

Latest News & Articles

Toy Industries of Europe

As the voice of reputable toy manufacturers in in the EU, Toy Industries of Europe (TIE) and its members know just how important play is in children’s lives. We actively work to champion this knowledge with European and national policymakers. You can find out more about the benefits of play in the play4 section of this website.

Our Twitter stream