Play

is the lens through which children experience the world

Play is a Great Medicine

Time for play every day keeps the doctor away

WHY PLAY IS IMPORTANT TO CHILDREN

so says the American Academy of Pediatrics

Play 4 Skills

Play 4 healthy lifestyles

Play 4 the future

Play 4 creativity

Play 4 fun Play 4 values

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Toy Industries of Europe

As the voice of reputable toy manufacturers in in the EU, Toy Industries of Europe (TIE) and its members know just how important play is in children’s lives. We actively work to champion this knowledge with European and national policymakers. You can find out more about the benefits of play in the play4 section of this website.

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